Xiang Gu, M.Sc.

Xiang Gu began his doctoral research at the TUM School of Management in 2026. He previously earned an M.S. in Epidemiology from New York University (NYU) and a B.S. in Psychology from Peking University, combining behavioral theory with rigorous quantitative methodology.

• Human–Tech interaction and the evolving dynamics of consumer behavior with emerging technologies
• How communication channels — from immersive AR/VR to personalized digital feeds — shape consumer trust and dynamic attitudes
• How source identity (human vs. AI, influencer vs. brand) affects decision-making over time
• Mixed-method triangulation: controlled lab experiments combined with causal inference on observational data