Lectures & seminars
Interdisciplinary formats on marketing, technology and consumer behavior for Bachelor and Master students.
Teaching & Student Matters
Teaching that supports careers in industry and academia
While research is at its core, the professorship provides a range of formats that support career development. Please familiarize yourself with the relevant guidelines and deadlines for course registration, project studies and theses.
Project studies
Applied team projects with academic supervision, often in cooperation with industry partners.
Theses
Bachelor and Master theses connected to our ongoing research pillars. Topics are announced each semester.
Missing a deadline may result in a delay in your studies — we strongly encourage you to plan ahead. Thesis supervision is coordinated internally; enrolled students receive status updates directly from their supervisor.